What do you mean by "Owning Your Impact"?Updated a month ago

Our approach to environmental responsibility is simple: progress, not perfection.

The word "sustainable" gets thrown around a lot in a way that doesn't feel entirely truthful, which is why we choose to talk about our "impact" instead.

Nothing in fashion is truly "sustainable" - everything has a footprint, and it's important that we're honest about that while we work to minimize ours.